Mainstream Swagg B-)

Hey Step Uppers in Mrs. Basi's 4th block, I decided to actually do my blog on time. Our job this week is to discuss the forces and institutions that help shape popular culture. Well you can infer from my title, that i will be talking about mainstream culture (later on in the blog). Mainstream is usually the dominant trend in opinion, fashion, or the arts. Institutions that influence what "mainstream" is, are networks like MTV, BET etc. Those networks show films, music videos, and celebrities. The way that influences popular culture could be, if  kids want to buy the clothes a certain celebrity was wearing while appearing on those networks (everyone started wearing skinnys after the New Boyz came out), or start saying the slang they heard in a movie. However Tv networks aren't the only forces that influence pop culture. Any business man that is in the fashion industry (Macys, JC Penny, Ralph Lauren, Arizona), can pay celebrities or athletes to wear their clothes, or just shoot commercials about how cool and "trendy" their brands are. That's another thing that influences pop culture, name brands. 5 years ago, pollos sold for as little as $7, now, pollo is considered a name brand, and some of their underwear cost $20, it's ridiculous.